Depending on the sector, ink construction costs might range from $100 to over $1,500 per connection. A typical campaign budget is from $5,000 to $20,000 per month, and it's usually related to content marketing activities with supplementary KPIs.
If you're Googling something like "link building cost," you might be wondering how much you'll have to pay someone to manually produce links for you. This response is unique, and it can frequently take you down the incorrect path.
Siege Media is a 110-person SEO content marketing organization that generates thousands of links for our clients every month. We do link building, and as part of that process, we turn away clients who shouldn't be manually producing links... or whose ROI isn't there.
In this piece, we'll explain why, how to determine if manual link building is right for you, and what to do instead if it isn't.
The Importance of Links for Your Company
Manual link building isn't for every company because the costs aren't always high enough to justify the effort. That isn't to say that links aren't valuable; it just means that you'll need to develop them in a variety of ways to get a favorable return on investment.
The monthly traffic value of the winning website in your vertical on Ahrefs is divided by the number of connecting root domains it has, which is how we compute this at Siege. This is the average monthly value of a link for a website that receives the majority of visitors.
Then we'll divide that number by 24 to get a "lifetime link value"—a fair amount of time for a link to pass value on the internet. Some links are removed from the link graph as a result of a website being taken down, redesigned, or other factors.
In comparison to how much handwritten links cost you to generate, this value is a good starting point. To account for the uncertainty that comes with SEO, we recommend that the lifetime link value be close to 10:1 the cost of producing a manual link.
CardRatings has a tremendous value per link, as we can see above. This is quite uncommon, and most businesses should expect to see a lifetime link number of $5,000 to $15,000.
The larger the quantity of lifetime links, the more difficult it is to generate links.
This means that if the figure is $8,000 or more, it's nearly always a smart idea to do some manual link building, as brand or secondary marketing activities are unlikely to generate enough connections to run your site on their own.
If the figure is $5,000 or less, you should be, or must be, building links organically in order to see a good return on investment. Facebook, on the other hand, is linked to so frequently due to its brand strength that its lifetime link value is only $52.
In the center, a hybrid strategy would be best, where you manually generate links to your most valuable pages while simultaneously creating passive links through ranking. You might also use manual link building to push material that naturally produces links up the rankings. This combination will frequently result in lifetime link values that are more in the middle of these criteria.
To summarize, the following are various lifetime link value ranges and expected strategies:
Manual link building is required to win. Lifetime Link Value of $7,000+
Link building is important, but it should be part of a hybrid strategy that includes generating links to passive link assets and manually linking to the most important pages on the site. $3,000-$7,000 Link building is important, but it should be part of a hybrid strategy that includes generating links to passive link assets and manually linking to the most important pages on the site.
$3,000 Link Value Over Time: Links should be generated through ranking. The most important goal should be to increase link velocity by creating more and/or better content.
The Price of Manual Link Creation
So, how much should you anticipate paying per outcome if you know you'll need manual links? As previously said, if your lifetime link value is in the $12,000+ area, quality connections should cost roughly $800-$1,000+ on average to generate.
This is because these figures appear in verticals where generating them is challenging due to the commercial nature of their subjects, such as legal, insurance, and credit cards.
The lower the lifetime link value, the lower the price you should expect to spend. In these spaces, you'll be more likely to be linked with consumer-friendly verticals, and it'll be easier to occasionally produce organic links. In verticals with lifetime link values ranging from $7,000 to $12,000, you may anticipate paying between $600-$800 on average.
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